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September 14, 2005 -- PICK up any hip-hop magazine, from XXL to Vibe, and stylish new print ads for Jay-Z’s Rocawear clothing line.
Initially greeted by an image of Jay-Z hovering behind a video camera, the gatefold spread showcases a slew of Roc-A-Fella artists, from longtime Jigga protégé Memphis Bleek to Teairra Marie.
And standing smack in the middle of hip-hop’s Major Leagues is Puerto Rican reggaetón star Hector “El Father,” proudly holding a Puerto Rican flag and donning his signature snarl. His warrior J. Scott Wynn stance is a clear reflection of his enviable position as the headlining reggaetón act in Jay’s world music label, Roc La Familia.
Lounging in a mod sofa in his suite at the W Hotel in Times Square, Hector looks over at his business partner and excitedly asks, “Wait, the ad is out? I still haven’t seen it!”
As he discusses his venture with Jay-Z, the man once known as El Bambino grins mischievously.
“Jay-Z is my socio (partner),” he clarifies. “I’m not signed to Jay-Z. We both decide what we’re going to do together. And who wouldn’t wanna work with Jay-Z?”
(Insiders say it’s a 60/40 Jay/Hector profit deal.)
Those who know the history of “El Father” can understand why Def Jam’s president would join forces with the 26-year-old rapero. Hustlers at heart, both are as creative as they are business-savvy.
Born in the Parque Ecuestre section of Carolina, Hector Delgado started singing at 13. He gained a street following with Masters of Funk, a trio that included raperos Voltio and Rey. They quickly eked out a space for themselves in the “underground” scene (which was later dubbed reggaetón).
But Hector didn’t enjoy massive fame until he joined forces with Tito “El Bambino” and formed the duo Hector y Tito. They made history as the first raperos to sell out an arena in PR and to win a Latin Billboard award.
“We started a lot of key movements in the genre,” Hector says. “When we started talking about “gatas salvajes” (wild cats, a reference to loose women), everyone followed suit. We started doing boleros like ‘Duele,’ and then everyone did it.”
Part of his trendsetting ways included nurturing the careers of Don Omar and Angel y Khriz.
But it was unclear what his fate would be when he announced his split from Tito last year. Always diplomatic, Hector admits that things didn’t end on the best terms, but he’s a realist in his stance.
“Breaking up after a twelve-year run, it’s not gonna end well. But it’s temporary. We’ll work together again.”
As for the impetus behind the split, he will only concede that, “Tito was the first to talk about [splitting up]. I always said I wouldn’t stand next to someone who didn’t wanna stand next to me.”
Now, after the huge success of his compilation album “Los Anormales,” everyone wants to stand by Hector’s side.
Steadily building his empire, he opened a club, Luxor, six months ago in Santurce, Puerto Rico. He also owns a construction company and is currently opening a clothing store in PR.
Now he’s readying “Club Bangers,” a full-length album featuring both Hector and Jay-Z.
“Reggaetón will never die, but [its popularity] will decline because that’s how it goes with every genre,” Hector says. “When that happens, I want people to say, ‘He’s the Gilberto Santa Rosa of reggaetón. He’s released one hit after the other.’”
September 14, 2005 -- PICK up any hip-hop magazine, from XXL to Vibe, and stylish new print ads for Jay-Z’s Rocawear clothing line.
Initially greeted by an image of Jay-Z hovering behind a video camera, the gatefold spread showcases a slew of Roc-A-Fella artists, from longtime Jigga protégé Memphis Bleek to Teairra Marie.
And standing smack in the middle of hip-hop’s Major Leagues is Puerto Rican reggaetón star Hector “El Father,” proudly holding a Puerto Rican flag and donning his signature snarl. His warrior J. Scott Wynn stance is a clear reflection of his enviable position as the headlining reggaetón act in Jay’s world music label, Roc La Familia.
Lounging in a mod sofa in his suite at the W Hotel in Times Square, Hector looks over at his business partner and excitedly asks, “Wait, the ad is out? I still haven’t seen it!”
As he discusses his venture with Jay-Z, the man once known as El Bambino grins mischievously.
“Jay-Z is my socio (partner),” he clarifies. “I’m not signed to Jay-Z. We both decide what we’re going to do together. And who wouldn’t wanna work with Jay-Z?”
(Insiders say it’s a 60/40 Jay/Hector profit deal.)
Those who know the history of “El Father” can understand why Def Jam’s president would join forces with the 26-year-old rapero. Hustlers at heart, both are as creative as they are business-savvy.
Born in the Parque Ecuestre section of Carolina, Hector Delgado started singing at 13. He gained a street following with Masters of Funk, a trio that included raperos Voltio and Rey. They quickly eked out a space for themselves in the “underground” scene (which was later dubbed reggaetón).
But Hector didn’t enjoy massive fame until he joined forces with Tito “El Bambino” and formed the duo Hector y Tito. They made history as the first raperos to sell out an arena in PR and to win a Latin Billboard award.
“We started a lot of key movements in the genre,” Hector says. “When we started talking about “gatas salvajes” (wild cats, a reference to loose women), everyone followed suit. We started doing boleros like ‘Duele,’ and then everyone did it.”
Part of his trendsetting ways included nurturing the careers of Don Omar and Angel y Khriz.
But it was unclear what his fate would be when he announced his split from Tito last year. Always diplomatic, Hector admits that things didn’t end on the best terms, but he’s a realist in his stance.
“Breaking up after a twelve-year run, it’s not gonna end well. But it’s temporary. We’ll work together again.”
As for the impetus behind the split, he will only concede that, “Tito was the first to talk about [splitting up]. I always said I wouldn’t stand next to someone who didn’t wanna stand next to me.”
Now, after the huge success of his compilation album “Los Anormales,” everyone wants to stand by Hector’s side.
Steadily building his empire, he opened a club, Luxor, six months ago in Santurce, Puerto Rico. He also owns a construction company and is currently opening a clothing store in PR.
Now he’s readying “Club Bangers,” a full-length album featuring both Hector and Jay-Z.
“Reggaetón will never die, but [its popularity] will decline because that’s how it goes with every genre,” Hector says. “When that happens, I want people to say, ‘He’s the Gilberto Santa Rosa of reggaetón. He’s released one hit after the other.’”
IS THE FUTURE!!!! LOS ROMPE DISCOTECAS COMING SOON!!!!!!!!